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AARON BRIAN SILVERMAN

Technology Channel Marketing Enthusiast

 

AN INNOVATIVE RESULTS-DRIVEN GLOBAL CHANNEL PROGRAM ENTREPRENEUR, AND CREATIVE CHANNEL, PARTNER MARKETING LEADER

CAREER HIGHLIGHTS

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INNOVATION

  • Delivered on time AI-Based Partner Matching Engine

  • LinkedIn Social Campaigns & Events

  • Created training based Integration Solutions

  • Company based Website and Business Development plans

  • Business Partnership development and market approach

  • Develop Healthcare (FHIR) business development workshop

  • Acquisition Channel Integration Specialist

  • B2B eCommerce Product Management and eCommerce Community Builder

  • Web Development, Social Media, B2B Events, video and Campaigns

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RESULTS

  • Delivered Partner Sales and field enablement tools and strategy

  • Business Development leader for partner connect solution delivered in under 9 months.

  • Delivered over 700 World Wide Business Partner Connect pilot participation

  • 35 Partner Solution Marketing Campaigns Executed

  • Grew Appliance Channel Sales 50% YTY & two 100% clubs

  • Company Rebranding to drive > 34% YTY Growth

  • Global Security & AI Partner Event Kits

  • Social Media Event Campaign driving 60%, increasing Twitter followers to > 5000 & LinkedIn > 1900

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LEADERSHIP

  • Director Channel Sales and Marketing Strategy

  • Creation of worldwide partnering program for IBM World Wide (WW) Partner to Program (P-to-P) Development

  • Solution Marketing Rebranding

  • Digital Economy Technology Thought Leader

  • IBM Recognized Partner Market Planner

  • WW B2B Product Marketing & Sales Leader

  • Event Planning and Conference Marketing Leader

 

PROFESSIONAL HISTORY

TEKMONKS

DIRECTOR OF CHANNEL SALES AND PARTNER MARKETING

2021 - Present

  • Led channel market strategy workshop

  • Implemented partner marketing and sales strategy

  • Develop channel sales content and dynamic sales kits for field and channel reps.

  • Executed event partner strategy

  • Designed microsite, LinkedIn content, and key product demonstrations for leading channel product.

AN INTEGRATED BUSINESS, LLC

CHIEF SOLUTION OFFICER

2020 - 2021

A founder of a  new consulting company focused on helping companies become integrated businesses.
Integration enables companies to leverage information for actionable insights.

ISOA GROUP, INC.

DIRECTOR OF SOLUTION MARKETING

SAN FRANCISCO, CA

2011 - 2020

  • Solution Marketing Leader for Boutique Systems Integrator and Software Firm.

  • Re-branding and Solution Re-launch including logo development.

  • Created and executed B2B Cross Channel Social Media Campaign.

DELAUNE AND ASSOCIATES

SENIOR MARKETING STRATEGIST

AUSTIN, TX


2013 -2019

  • IBM Approved Channel Marketing Agency Professional.

  • Event Planning and Technical Marketing Collateral Development Leadership.

  • Business Partner Solution Marketing workshop developer and leader (over 35 completed).

  • Business Development Leader since Jan 2018, bringing in over $700,000 of new business

2018 - 2019

  • Developed & Launched Business Requirements for a Partner to Partner Program including AI-based matching

  • Lead Pilot Partner to Partner program to engage over 700 partners.

  • Coordinated the Launch of BP Connect at IBM Think including over 12 partner speakers, and 300 attendees.

1984 -- 2011

Americas Software Appliance Channel & Small Deal Leader, Fort Lauderdale, FL      2006-2011

  • Led the Channel Integration of Cast Iron and DataPower Acquisition in North America. Grew revenue over 50% year-to-year and achieved 146% of revenue targets. Two 100% Clubs.

  • Expanded DataPower sales through sales plays, unique ordering handbook for software appliance.

  • Developed marketing & sales plans including recruitment, enablement, and demand generation activities.

  • Drove Americas WebSphere small deal sales programs and plays for under $500,000 opportunities.


World Wide WebSphere General Business Sales Leader, Somers, NY                           2004 -2005

  • Led Global Worldwide WebSphere General Business Sales Team.

  • Developed unique sales and geo enablement capabilities including online and solution-based sales training.

  • Developed Sales and Cadence programs along with enablement including track at IBM Software University.


World Wide WebSphere PeopleSoft Alliance Leader, Somers, NY                                2003 -2004

  • Led a geo dispersed worldwide team of WebSphere Alliance leaders for PeopleSoft Customers.

  • Increased opportunity through WebSphere unique capabilities and value.

  • Advanced WebSphere PeopleSoft alliance to become the second leading WebSphere ISV (Independent Software Vendor) from seventh place.


World Wide WebSphere Go to Market Marketing Manager, Somers, NY                    2001-2002

  • Responsible for strategic planning, geographic based event planning, campaign execution, and cross IBM teaming including geography-based budgeting and execution.

  • Managed a team of 15 professionals executing marketing plans to help drive WebSphere leadership.

  • Achieved Revenue Objectives Greater than $5 Billion Annual Revenue.​

 

PUBLISHED WORK

On-Line

A LinkedIn article on the challenges of the hybrid workplace and security.

An article on the importance of considering all partners in a channel strategy and not just the top one.

A LinkedIn article on the importance of diversity in developing and executing a channel strategy.

Why playing tennis helped guide my professional career.

LinkedIn article about IBM i modernization, and my upcoming presentation at PowerUp2022.

A LinkedIn article on the value of a hybrid skilled professional.

LinkedIn blog post on the value or fad of Fitbits.

Businesses looking for the best integration solution need what best fits their business, which may not be what is classified as best of breed.

LinkedIn article on the value of IBM i in the digital economy, even if its legacy dates back to the 80s.

LinkedIn article on the importance of trust with identity and access management.  This also promoted a webinar with a security partner of TekMonks.

Article on the challenges of cyber security in the Hybrid Workplace.  It also promoted a webinar and LinkedIn event on cybersecurity and the Hybrid Workplace.

LinkedIn article on rethink the Hybrid Workplace strategy and considerations in a post covid world.  It also promoted an upcoming cybersecurity webinar.

Article and interview of a security expert on challenges in the Hybrid Workplace.  It also promoted a cybersecurity webinar focused on hybrid work.

LinkedIn article on TekMonks ASB (API Service Bus) and the importance of integration in the digital economy.

Article on TkeMonks Monboss offering AI monitoring to support digital companies.

A LinkedIn article highlighting the value of TekMonks API/400 product to help IBM i clients API enable their IBM i applications.

Article on building trust in the hybrid workplace with a focus on TekMonks Tele Worker Solution.

LinkedIn article on why remote schooling is different from remote work, and how TekMonks TeleScholr solution addresses these requirements.

Lessons learned from a wise dog during the pandemic.

CTO Interview on the business value of integration.

Discussion on how integration solutions can improve construction projects on site.

Article on the importance of integration, innovation, and partnership between government and private Industry.

Blog post on the importance of technology and integration for those companies that are not led by technology.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

Agile integration solutions are not always easy.  Implementing the business requirement in technology can have surprises.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

LinkedIn article on the importance of integration and the refinement of data to actionable information.

LinkedIn article on the need for an agile integration solution that is aligned to the requirements of agile development and hybrid cloud deployments.

LinkedIn article on the value of leveraging Agile Integration skills within application development teams.

LinkedIn article on the value of applying Agile Methodology to managing Integration Projects.

I posted a web interview of a long time friend and colleague on the state of America for Black Americans.  It is eye opening and a reminder of the challenges we as a nation face to eliminate or at least curb s

Blog post on tips and techniques for a longtime remote worker for those experiencing remote work for the first time.

LinkedIn article on the importance of addressing the monopolistic behaviors of social media companies.

A LinkedIn article on remote work advice.

Blog article written at the beginning of the pandemic.

Blog post on the importance of a digital bill of rights that includes some protection and value associated with online platforms and social media.

My short, top ten list, of lessons learned in the previous decade including diversity from a sneaky cat.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

A LinkedIn article on how a company can API enable and modernize their IBM i applications with TekMonks.  Also, promoting presentation and participation in the PowerUp2022 conference.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

This is a brief and concise description of your previous publication. The most effective CVs give a clear snapshot of where you’re coming from and where you’re going in a way that’s easy for readers to scan and absorb quickly.

I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.

Observations from IBM's Interconnect 2017 conference.

IBM’s Watson is creating the cognitive enterprise

In today’s era of digital and in-person presentations, key points from past training to help give successful presentations.

Want to know more about my featured work?

 
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CONTACT ME AT

508-246-7965

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