AARON BRIAN SILVERMAN
Technology Channel Sales and Marketing Enthusiast
An experienced channel sales and marketing professional known for his versatility in the technology channel. Brian has a distinguished career marked by his analytical and consultative skills, driving marketing strategies and programs focused on customer success to boost revenue and market share. His expertise in leveraging innovative technologies like Artificial Intelligence and Blockchain analytics has solidified his reputation as a technology thought leader.
HIGHLIGHTS
INNOVATION
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Delivered on Time AI-Based Partner Matching Engine
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Developed Standardized Partner Playbooks
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LinkedIn Social Campaigns & Events
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Created and Executed Solution Focused Marketing Workshops
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Collaboratively Built Website and Business Development plans
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Business Partnership Development and Market-Based Approach
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Develop Healthcare (FHIR) business development workshop
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Acquisition Channel Integration Specialist
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B2B eCommerce Product Management and eCommerce Community Builder
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Web Development, Social Media, B2B Events, video, and Campaigns
RESULTS
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Global Partner Development and Enablement Driving $1.8 million increase in revenue
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Developed and Led 35 Partner Solution Market Planning Workshops
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Delivered Partner Sales and field enablement tools and strategy
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Created Akamai cyber security self-assessment campaign
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Global Partner Recruitment across Asia, North America and Europe
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Business Development leader for Business Partner Connect solution delivered in under 9 months.
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Delivered over 700 World Wide Business Partner Connect pilot participation.
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Grew Appliance Channel Sales 50% YTY & two 100% clubs
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Company Rebranding to Drive> 34% YTY Growth
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Created Self-Service IBM Global Security & AI Partner Event Kits
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Social Media Event Campaign driving 60%, increasing Twitter followers to > 5000 & LinkedIn > 1900
LEADERSHIP
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Director Channel Sales and Marketing Strategy
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Blockchain Content and Campaign Development
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Generative AI Personalized Selling Leader
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Content Strategist for web, social media, and events.
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Creation of a Worldwide partnering program for IBM World Wide (WW) Partner to Program Development
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Solution Marketing Rebranding
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Digital Economy Technology Thought Leader
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IBM Recognized Partner Market Planner
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WW B2B Product Marketing & Sales Leader
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Event Planning and Conference Marketing Leader
PROFESSIONAL HISTORY
TEKMONKS
DIRECTOR OF CHANNEL SALES AND PARTNER MARKETING
2021 - 2023
AN INTEGRATED BUSINESS, LLC
CHIEF SOLUTION OFFICER
A founder of a new consulting company focused on helping companies become integrated businesses.
Integration enables companies to leverage information for actionable insights.
2011 - 2020
2013 -2019
IBM Approved Channel Marketing Agency Professional.
Event Planning and Technical Marketing Collateral Development Leadership.
Business Partner Solution Marketing workshop developer and leader (over 35 completed).
Business Development Leader since Jan 2018, bringing in over $700,000 of new business
2018 - 2019
Developed & Launched Business Requirements for a Partner to Partner Program including AI-based matching
Lead Pilot Partner to Partner program to engage over 700 partners.
Coordinated the Launch of BP Connect at IBM Think including over 12 partner speakers, and 300 attendees.
1984 -- 2011
PUBLISHED WORK
On-Line
December 2023
Want to know more about my featured work?
March 2022
March 2022
March 2022
February 2022
February 2022
September 2021
August 2021
July 2021
July 2021
March 2021
October 2020
September 2020
September 2020
September, 2020
July 2020
July 2020
May 2020
March 2020
January 2020
July 2019
PROFESSIONAL HISTORY
TEKMONKS
DIRECTOR OF CHANNEL SALES AND PARTNER MARKETING
2021 - 2023
Led channel market strategy workshop
Implemented partner marketing and sales strategy
Develop channel sales content and dynamic sales kits for field and channel reps.
Executed event partner strategy
Designed microsite, LinkedIn content, and key product demonstrations for leading channel product.
AN INTEGRATED BUSINESS, LLC
CHIEF SOLUTION OFFICER
2020 - 2021
A founder of a new consulting company focused on helping companies become integrated businesses.
Integration enables companies to leverage information for actionable insights.
2011 - 2020
Solution Marketing Leader for Boutique Systems Integrator and Software Firm.
Re-branding and Solution Re-launch including logo development.
Created and executed B2B Cross Channel Social Media Campaign.
2013 -2019
IBM Approved Channel Marketing Agency Professional.
Event Planning and Technical Marketing Collateral Development Leadership.
Business Partner Solution Marketing workshop developer and leader (over 35 completed).
Business Development Leader since Jan 2018, bringing in over $700,000 of new business
2018 - 2019
Developed & Launched Business Requirements for a Partner to Partner Program including AI-based matching
Lead Pilot Partner to Partner program to engage over 700 partners.
Coordinated the Launch of BP Connect at IBM Think including over 12 partner speakers, and 300 attendees.
1984 -- 2011
Americas Software Appliance Channel & Small Deal Leader, Fort Lauderdale, FL 2006-2011
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Led the Channel Integration of Cast Iron and DataPower Acquisition in North America. Grew revenue over 50% year-to-year and achieved 146% of revenue targets. Two 100% Clubs.
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Expanded DataPower sales through sales plays, unique ordering handbook for software appliance.
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Developed marketing & sales plans including recruitment, enablement, and demand generation activities.
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Drove Americas WebSphere small deal sales programs and plays for under $500,000 opportunities.
World Wide WebSphere General Business Sales Leader, Somers, NY 2004 -2005
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Led Global Worldwide WebSphere General Business Sales Team.
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Developed unique sales and geo enablement capabilities including online and solution-based sales training.
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Developed Sales and Cadence programs along with enablement including track at IBM Software University.
World Wide WebSphere PeopleSoft Alliance Leader, Somers, NY 2003 -2004
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Led a geo dispersed worldwide team of WebSphere Alliance leaders for PeopleSoft Customers.
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Increased opportunity through WebSphere unique capabilities and value.
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Advanced WebSphere PeopleSoft alliance to become the second leading WebSphere ISV (Independent Software Vendor) from seventh place.
World Wide WebSphere Go to Market Marketing Manager, Somers, NY 2001-2002
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Responsible for strategic planning, geographic based event planning, campaign execution, and cross IBM teaming including geography-based budgeting and execution.
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Managed a team of 15 professionals executing marketing plans to help drive WebSphere leadership.
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Achieved Revenue Objectives Greater than $5 Billion Annual Revenue.
